Brian Clark created the copyblogger

By obsessing about his audience, Brian Clark built his copyblogger empire. 

Copyblogger is the most prominent content marketing blog in the world. Its parent firm, Rainmaker Digital, generates more than $12 million in yearly sales while serving more than 200,000 distinct consumers across its three brands. But it began tiny, just like every business.

Brian Clark didn't even have a concept for a product to sell when he first started the initial Copyblogger website in 2006. His initial goal was to grow an audience.

"I didn't really have a business strategy. I grew Copyblogger's following on the belief and understanding that I would ascertain their issues and wants, after which I would decide what to produce to address their issues and wants, according to Clark.

Clark decided to do in-depth market research to accurately grasp his audience's pain points rather than developing a solution for content creators and afterwards testing it against his target market. His strategy was successful, as seen by the enormous development of Copyblogger and allied companies throughout the years.

The expansion of Brian Clark's modest content marketing site into the eight-figure media firm it is today was powered, he said, by his preoccupation with servicing his audience, in a recent conversation I had with him.

Serving the Audience with Agile Principles

By continuously posting educational and practical content on Copyblogger, Clark drew readers in from the start. As the size of that audience grew, Clark had a deeper understanding of the issues that authors of digital material like himself encounter. Opportunities to develop solutions that would solve these issues eventually appeared.

When creating, Clark had a natural tendency to prioritise the demands and requirements of his audience. Software was launched with the promise that it would change in response to user feedback after launch, and new website material was influenced by the evolving demands of his audience. Later, he saw that he had unwittingly been adhering to some of the agile development concepts that would soon become very well-liked.

"I unexpectedly stumbled into this flexible,

Partnerships that Provide Customers with Value

As Copyblogger's reputation developed, Clark collaborated with other businesspeople to increase the range of products the firm offered. He consistently used the demands of his audience as the ideal litmus test whenever concepts for new companies and goods emerged.

"Due to my audience, several people approached me about partnering. 95 percent of everything, I replied "no." But I agreed to things that were appropriate for my audience as well as my wallet, and it ended up being the correct decision for both, said Clark.

Rainmaker Digital, a firm he founded in 2010 with the help of five of his prior business partners, is the product of Clark's most recent relationship. They collaborated to create the Rainmaker Platform, a whole digital marketing and sales solution for online content.